TENNENT’S Lager has been recognised as the nation’s favourite alcohol brand after it topped the 2018 Scottish Brand Review.
Compiled by Kantar WorldPanel, Tennent’s beat off competition from the likes of Famous Grouse, McEwan’s and Brewdog to be recognised as Scotland’s most popular “take home” alcohol brand.
There has seen substantial investment and development at Tennent’s HQ in 2018, with the unveiling of a new can design and visitor centre at Wellpark Brewery.
The firm also announced an extension of its partnership with Scottish Rugby.
A high-profile promotional campaign launched for the visit of Barack Obama in 2017 has been followed up with the release of a limited edition 300ml can for the visit of Donald Trump in July – accompanied by the slogan: “tiny cans for tiny hands”.
There was further brand exposure when South Korean president Moon Jae-in was snapped enjoying a pint of Tennent’s in Seoul.
A new campaign, Bring It On, has also been launched, encouraging fans to embrace Scotland’s most abundant asset – the rain. It keeps Loch Katrine topped up with the fresh water used in the Wellpark brewery, where it’s made into Tennent’s with hops and Scottish barley.
Norman Loughery, sales director at Tennent’s, said: “2018 has been another outstanding year for Tennent’s and what a way to round it off by being named Scotland’s top-selling alcohol brand.
“This is testament to the quality of Tennent’s Lager, the passion and dedication of our team and the success of our campaigns that sees the brand so well loved by Scottish drinkers.
“While it’s great to again be Scotland’s No1, we never take this for granted. We’ll go into 2019 with great momentum and look forward to another year of innovation.”
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