THE online fancy dress retailer behind the Morphsuit has hit the acquisition trail.
The Edinburgh-headquartered MorphCostumes has bought Fun Shack, which designs, makes and sells a range of costumes through Amazon and other online retailers, as well as through a network of more than 200 shops.
Fun Shack was founded in Leeds by Jeffrey Fearnley and Harvey Felstone in 2008 and has grown its annual revenues to £3 million and its headcount to 12 staff.
MorphCostumes plans to export Fun Shack’s costumes – which are primarily available in the UK – through its existing international distribution channels, targeting countries including Australia, Canada, France, Germany, Italy, the Netherlands, Spain and the US.
Fraser Smeaton, chief executive at MorphCostumes, said: “Fun Shack has been on our radar for the past couple of years thanks to its range of good-quality costumes. They make outfits that are classics – they never go out of style.
“We believe its ranges of historical, storybook and many other classic costume designs will appeal to an overseas audience just as much as they have done to customers here in the UK. We already have the sales channels in place to take this business to the next level and we’re looking forward to integrating its products into our range.”
The acquisition is the first step in MorphCostumes’ plan to continue to grow from its impressive financial figures in 2018.
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